A marketplace is a specific type of sales tool – a virtual space that the store owner makes available to companies and individuals interested in selling specific goods. The owner of the marketplace platform usually earns commissions from sales or subscriptions for the use of specific functionalities. Their responsibility is to manage the site, improve it, and promote it to attract as many relevant customers as possible. But how can they fulfill this task?
Slow Fashion Sale – unique values and needs
For some brands, building a marketplace platform is a matured business dream. Some online stores are created as a continuation of activity from other sales channels.This was the case with Slow Fashion Sale. Justyna Żółtowska’s brand first appeared on Facebook. The goal of the group’s creator on this social media platform was to provide sellers with space to offer their premium products and ensure that customers receive goods that match their description and at appropriate prices.
Slow Fashion Sale to aplikacja powstała pozwalająca łączyć zamiłowanie do modnych i dobrych jakościowo ubrań z dbałością o środowisko. Każdego roku klienci marek odzieżowych kupują całą masę nowych ubrań, które służą im najwyżej przez jeden sezon, po czym lądują na dnie szafy lub, co gorsza w śmietniku. Naszym celem jest danie drugiego życia oryginalnym ubraniom wysokiej jakości.
Funkcjonalności naszej nowej platformy stworzonej przez Cogitech są odpowiedzią na potrzeby rosnącej społeczności użytkowników. Ze względu na wyjątkowy charakter oferowanych klientom produktów, niezbędny nam był system moderowania dodawanych ogłoszeń. Do tej pory jednak weryfikacja ogłoszeń była dość trudna i czasochłonna. Dzięki ujednoliconemu formularzowi sprzedający dodają nowe produkty o wiele sprawniej, a moderacja zapewnia klientom dostęp do produktów najwyższej jakości, co jest dla nas najważniejsze. Cogitech to software house idealny dla biznesu o niekonwencjonalnych potrzebach, który przeprowadził mnie przez cały proces budowania aplikacji, a jego pracownicy zawsze byli i są gotowi do pomocy. Polecam!
An online marketplace store as the next step in community development
The community began to grow, and Justyna’s new goal was to create a unique type of marketplace that would become a meeting place for sellers of new and used premium clothing products.
Interesting marketplaces stand out with the unique vision of their founders. Slow Fashion Sale is more than just a business – it’s a specific philosophy.
It was supposed to be a unique e-commerce website that allowed the development of sustainable fashion philosophy, but also to give clothes and accessories a second life in an atmosphere of mutual respect between sellers and customers. What sets the Slow Fashion Sale premium brand online store apart from other similar projects in this industry?
E-commerce tools tailored to specific businesses
Building your own online store and promoting it requires significant financial investment and a lot of work. Many sellers cannot afford such expenses, so they look for other solutions. Do you want to create your own e-business while solving the problems of premium product manufacturers?We can help you design a one-of-a-kind marketplace platform.
By deciding to build a modern marketplace platform from scratch, you respond to the market demand of small businesses and independent creators of unique products.
The advantage of creating a dedicated marketplace platform with an experienced software house like Cogitech is the ability to customize it to your individual business needs. The owner of the marketplace store can choose functionalities that will distinguish their website in the market.Check the results of our cooperation with the Slow Fashion Sale brand.
What sets the Slow Fashion Sale marketplace platform apart?
From the beginning of the existence of the Slow Fashion Sale brand, the distinguishing feature of this business has been the thorough verification of sellers’ listings. In order to provide buyers with great offers, the group’s creator imposed numerous rules on users to formulate their offers.
Verification of listed offers
The distinguishing feature of this marketplace platform is the verification of all listed products by the administrator. This allows the owner of the online store to be certain that the business is developing in line with their adopted philosophy and values. It also allows them to fulfill the goal of offering high-quality and exclusive products.
Moderation of various areas of the online store
Every marketplace platform needs an e-commerce system and a CMS system that would enable smooth operation. The e-commerce solution prepared for Slow Fashion Sale gives the administrator significant control, allowing moderation of:
- listings,
- user lists,
- product category databases.
Unified listing form
A common listing format for all offers greatly facilitates sellers in adding detailed descriptions, while allowing customers to quickly find information about products.<span style
Sales mobile application as support for online store
The mobile application definitely improves the experiences of customers who prefer to shop on their smartphones.Slow Fashion Sale invested in creating such a solution, which turned out to be an excellent support for the online store. It should not be forgotten that although many people still make purchases on computers, a significant portion of consumers make spontaneous purchasing decisions by scrolling through offers in sales mobile applications.
“In 2021, as many as 65% of consumers made purchases on smartphones, with over half using mobile applications for this purpose,” Change and People 2021/2022
Slow Fashion Sale decided to create a sales mobile application a little later, focusing first on the marketplace platform. The solution was based on the Cordova framework. The brand’s creator did not forget about any of the customers. The application is available on both Google Play and the App Store. Therefore, fans of iOS and Android can easily shop in this online store on their mobile devices.
“Users aged 25-34 most frequently make purchases on mobile devices,” Change and People 2021/2022
You don’t have to know all operating systems – just know your target audience. Our specialists will draw your attention to the most important issues related to your business products during workshops. We will ensure that all users to whom you want to target your offer have access to the online store.
Statistics speak for themselves
A good marketplace platform can accelerate the development of your business.You don’t have to take our word for it – the numbers speak for themselves. Building a mobile application and an online store with dedicated e-commerce solutions for the fashion industry attracted sellers.
The community reacted enthusiastically to the intuitive sales tool and started to grow. Currently, the website is aimed at around 35,000 users gathered around the brand, and this number is still growing.
Advantages of the new Slow Fashion Sale version
- Instant login just log in using your Google, Apple, Facebook, or email account. Practically one click and you can immediately sell or buy.
- Faster adding of correct offersin the Facebook group, each announcement had to be verified and sent back for correction by the creator of the idea. Now, thanks to the created offer adding form, both the administrator and the sellers have less work to do.
- Greater intuitiveness social media platforms do not offer even a fraction of the possibilities that are offered by even a fairly simple marketplace platform. Dedicated solutions, on the other hand, make it easier for customers to find the right products in less time, which increases their satisfaction and has a positive impact on sales results.
- Access to a larger user basethanks to the creation of a mobile application, sellers can easily reach potential customers who are smartphone users with iOS and Android operating systems. Thanks to the web version, the brand can still serve those who prefer to shop on computer monitors.
- Business flexibilitywithout their own online store and mobile application, the company was unable to fully secure its future and focus on scaling the business. Becoming independent of social media added maturity to the brand and increased the creator’s control over its development direction.
Marketplace platform created according to your vision
Do you already have a vision for your own online store? Do not give up any functionality. Choose a service to build a dedicated marketplace platform or other tool tailored to your e-business idea. Our experienced specialists will accompany you every step of the way. We will examine your needs and propose the appropriate e-commerce solution.By choosing to create your platform with Cogitech as the owner of a marketplace store, you can choose the functionalities for your website yourself. Don’t forget that there are plenty of similar online stores in the world
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